Who’s Who in Real Estate: Agent, Broker, Consultant—and REALTOR®

Navigating the world of real estate titles can feel like decoding a new language. Whether you’re buying your first home, investing, or just trying to understand who’s who at your next open house, knowing the difference between a real estate agent, broker, consultant—and REALTOR®—is essential.

In this guide, we’ll break it all down. Short, sharp, and packed with practical info you can actually use.

Real Estate Agent: The Frontline Professional

A real estate agent is a licensed professional who helps people buy, sell, or rent properties. They’ve passed a state exam and completed required coursework. Think of them as your go-to person during the buying or selling process.

Key Responsibilities:

• Listing homes for sale
• Guiding buyers to find properties
• Negotiating contracts
• Coordinating showings and inspections

Action Tip:

If you’re starting your home search, connect with a local agent first. They have the on-the-ground insight you’ll need—especially in competitive markets like Boston, Massachusetts.

Real Estate Broker: The Experienced Operator

A real estate broker is like a leveled-up agent. They’ve completed additional education, passed a broker’s license exam, and can do everything an agent does—and more.

Key Differences:

• Can manage their own firm or agents
• Often handles more complex transactions
• Has deeper knowledge of contracts, laws, and ethics

Some brokers still work directly with clients, while others focus on mentoring agents or running brokerages.

Transition tip: If you’re buying or selling a high-value or multi-unit property, you might want to work with a broker for that extra level of experience.

Real Estate Consultant: The Strategic Advisor

Unlike agents or brokers, a real estate consultant may not always hold a license, depending on their role. They typically work on strategy rather than transactions.

What They Do:

• Advise investors on property decisions
• Conduct feasibility studies
• Assist with market analysis
• Help businesses choose real estate for expansion

You’re more likely to encounter consultants in commercial real estate or for complex investment projects.

Wait—What About a REALTOR®?

You’ve probably heard the term REALTOR® tossed around, often interchangeably with “real estate agent.” But here’s the key difference:

A REALTOR® is a real estate professional—agent or broker—who is an active member of the National Association of REALTORS® (NAR).

That membership means they’ve agreed to uphold a strict Code of Ethics, which goes above and beyond what state licensing requires. It’s like the difference between a licensed chef and a Michelin-starred one: both can cook, but one has committed to an even higher standard of excellence and accountability.

Why it matters:

• Ethical Standards: REALTORS® are bound to act in their clients’ best interest at all times.
• Ongoing Education: They’re required to take regular ethics and practice courses.
• MLS Access: Most REALTORS® have full access to local Multiple Listing Services (MLS), which means they can show you more listings faster.

Pro tip: All REALTORS® are licensed agents or brokers, but not all agents or brokers are REALTORS®. If you want that added layer of professionalism and protection, working with a REALTOR® is a smart move.

So Who Should You Work With?

Here’s a quick cheat sheet:

Final Thoughts

Choosing the right real estate professional starts with knowing what each title really means. If you’re just browsing listings, a real estate agent or REALTOR® is a great first step. If you’re diving into commercial real estate or long-term investments, a consultant may offer valuable insight.

In short? The title matters. But so does experience, communication style, and local market knowledge.

Let’s Talk!

Have questions about working with an agent—or curious about the local market here in Massachusetts? Let’s connect! I’d love to help you find the right fit.

Contact Me